Do you want to make more money in less time - um.... yea who doesn't? Here's another upgradeable pedicure that will surely impress your clients! Its name intrigues clients and makes them feel cool for being so bold to choose such a dramatic pedicure. They will say to themselves "I live on the edge!" as … Continue reading Fire & Ice Pedicure? Yes Please!
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Online business reviews can make or break your business! Sites such as Yelp, Google, Manta, Facebook and more allow clients to give their opinion as if they were sold gold experts. A recent South Park episode makes fun of Yelp reviewers who close businesses and individually all think their opinion is the most important. Each individual believes the … Continue reading 4 Steps To Get More Business Reviews Without Being Pushy
This is the question so many business owners ask themselves. I have seen Groupon and LivingSocial transform over the years to what now is a risky business. There are some circumstances where it can be profitable to run a deep discount campaign but beware as there are numerous downsides as well. Check out my short ebook … Continue reading To Groupon Or Not To Groupon?
Why shouldn't salons take advantage of the biggest shopping day of the year?! I have made as much as $22K on this one day alone in gift certificate sales! But, it's crucial to start getting clients excited now (in October)! Create and print some fliers with details. I usually just make these myself. Hand to … Continue reading 7 Steps to make money while eating left over turkey on Black Friday
I do these events twice per year, it always draws a crowd and my clients love them! GOALS: To keep clients happy, make them feel special and create loyal forever clients. To educate them on new services so they will spend more money. To bring in new clients by incentivizing when current clients bring friends. Collect Client Emails and … Continue reading How To Build Clientele – 10 Marketing Tips For Client Appreciation Night
We have all heard of offering a discount or special promotion to new clients, but what about our current clients? How do we get them to come back, time and time again? We need to build that most beloved clientele that we can count on, rely on and look forward to working on. Because at … Continue reading 5 Tips To Build Clientele Fast
A recent study revealed what clients hate most about salons! #1 was Difficulty Scheduling Appointments #2 was not Accepting Credit Cards While numbers 3, 4 & 5 all have to do with customer service pet peeves: Think about when you walk into a store; don't you expect someone to say "hello"? Or if you go to a makeup … Continue reading What Clients Hate!
Well maybe they have a good reason or maybe they are just an inconsiderate pile of cow dung. Either way, it can offset your schedule for the ENTIRE day! This one trouble maker should be the only one punished not the rest of your clients. So, how do you keep everyone happy while staying on time? … Continue reading What To Do When A Client Is Late???
In a recent poll asking clients what they hate most about salons, the number one answer was "Difficulty Scheduling Appointments." Depending on several factors, salons have different methods for scheduling. Some times the techs are independent and have to answer the phone between clients, or there may be a paid receptionist on staff. Regardless of … Continue reading Get With The Program & Get Online Scheduling For Your Salon!