Prices and value of nail services can vary GREATLY based on location. In 2008 Troy, MI I performed $50 classic pedicures and $25 manicures before I thought it would be a good idea to booth rent in the middle of no where. I only pursued this venture for a few months before realizing it was … Continue reading Doing Nails in a Small Town
So, business is picking up and you're Thinking of starting your own business? DON’T! (Until you read this). Then comes the difficult decision of where to establish yourself. I first rented a room in this space: The owner of this building was a client of mine, rent was $385 per month for a small room that fit … Continue reading Rent A Room Or Your Own Space?
One fabulous way to save money on supplies is to get rid of paper towel waste. Clients love the elegance of using washcloths instead of paper towel. I purchased this cool rustic crate to hold wash clothes and lotion at Home Goods - it was in the clearance section for only $3. I often get … Continue reading Save Money On Restroom Supplies
I hate meetings as much as the next guy but unfortunately they are a huge business necessity. They help keep everyone on the same page, bolster enthusiasm, and in the end, turn more profit for your salon. If you're not the salon owner, meetings are an excellent way to get feedback from superiors and learn … Continue reading How To Rock Those Dreaded Staff Meetings
We have all heard of offering a discount or special promotion to new clients, but what about our current clients? How do we get them to come back, time and time again? We need to build that most beloved clientele that we can count on, rely on and look forward to working on. Because at … Continue reading 5 Tips To Build Clientele Fast
A recent study revealed what clients hate most about salons! #1 was Difficulty Scheduling Appointments #2 was not Accepting Credit Cards While numbers 3, 4 & 5 all have to do with customer service pet peeves: Think about when you walk into a store; don't you expect someone to say "hello"? Or if you go to a makeup … Continue reading What Clients Hate!
In a recent poll asking clients what they hate most about salons, the number one answer was "Difficulty Scheduling Appointments." Depending on several factors, salons have different methods for scheduling. Some times the techs are independent and have to answer the phone between clients, or there may be a paid receptionist on staff. Regardless of … Continue reading Get With The Program & Get Online Scheduling For Your Salon!
No form of advertising works better than meeting your potential clients face to face. These events can be extremely successful and fun! I've participated in things such as: Client Appreciation Night Ladies Night Out Black Friday Mother's Day Business Cooperation Events Teaming Up With Other Partners Such As Botox Representatives Car Dealerships Independent Sales Reps … Continue reading How To Run Profitable Marketing Events Without Wasting Your Time
Fliers, brochures, and other marketing materials can seem cheap and easy to create but those dollars and quarters add up quickly. Sometimes fancy fliers that impress with high gloss shine can be nice but depressing as you watch client after client grab one and toss it in the trash. Because, let's face it that's where … Continue reading How To Effectively Advertise Without Breaking The Bank
This is a simple way to get your information into the client's hands. Too often, clients grab spa menus and cards only to toss them in the garbage later that day. It's like throwing money directly into the trash. The answer is simple and effective! When you present your materials like a fancy gift, they will … Continue reading Client Marketing Bags – They’ll love & you’ll make more money!