Fliers, brochures, and other marketing materials can seem cheap and easy to create but those dollars and quarters add up quickly. Sometimes fancy fliers that impress with high gloss shine can be nice but depressing as you watch client after client grab one and toss it in the trash. Because, let's face it that's where … Continue reading How To Effectively Advertise Without Breaking The Bank
This is a simple way to get your information into the client's hands. Too often, clients grab spa menus and cards only to toss them in the garbage later that day. It's like throwing money directly into the trash. The answer is simple and effective! When you present your materials like a fancy gift, they will … Continue reading Client Marketing Bags – They’ll love & you’ll make more money!
I once had the same client go from tipping me $3 every manicure appointment to $5. It may not seem like much of an accomplishment but it meant the world to me at the time. (My typical tip for a $25 manicure was $5.) First, I didn't take it personally that she only gave me $3. She … Continue reading How To Get Fat Tips!
If you live in a seasonal state like Michigan, Clients rush to get their dry and crusted feet taken care of as soon as the the warm weather hits. Spring and summer are a nail technician's dream. But, soon after the Holidays, clients pull up their boots and their toes hibernate for the winter. First … Continue reading How To Keep Busy During Salon Slow Months
I originally went to nail school because, like most people, it was cheap and fast. My plan was to then do nails to earn my way through college. It took me seven years to finally earn my bachelors degree as I worked to pay tuition and living expenses. I graduated with a Marketing and Political … Continue reading Why I Chose Nails Over A Great Marketing Job Offer
We've all heard it a thousand times - Keep expenses low in order to pocket a larger profit. But, it's difficult in the nail industry where small purchases quickly add up. A little nail polish here, then files, buffers and cuticle remover there, can eat away into profits. Nail techs can get stuck feeling like they … Continue reading How To Keep Expenses Low
Beware, when you accept credit cards unhappy clients are able to file chargebacks with their credit card companies. Technically speaking this is illegal, however, a lot of shady folks remain on planet Earth. If a client leaves angry and you refuse a refund, they could go to their credit card company and file a form. … Continue reading Credit Card Chargebacks
Have you considered accepting credit cards but are overwhelmed by the complex and deceiving credit card processing companies? Keep it simple! Set up a PayPal account. This way you can request money from clients via email. This is a great way to get down payments for at home parties. Get a mobile credit card reader. … Continue reading How To Accept Credit Cards