Fliers, brochures, and other marketing materials can seem cheap and easy to create but those dollars and quarters add up quickly. Sometimes fancy fliers that impress with high gloss shine can be nice but depressing as you watch client after client grab one and toss it in the trash. Because, let's face it that's where … Continue reading How To Effectively Advertise Without Breaking The Bank
This is a simple way to get your information into the client's hands. Too often, clients grab spa menus and cards only to toss them in the garbage later that day. It's like throwing money directly into the trash. The answer is simple and effective! When you present your materials like a fancy gift, they will … Continue reading Client Marketing Bags – They’ll love & you’ll make more money!
Once Shellac hit the manicuring world, nail tech's lives got easier - WAY easier! In the past, it was tough to get clients committing to weekly manicures. The only alternative was to get clients hooked on some type of artificial nail such as acrylics that required fills every two weeks. Shellac solves a lot of … Continue reading How To Make Money With Shellac in 7 easy steps!
I once had the same client go from tipping me $3 every manicure appointment to $5. It may not seem like much of an accomplishment but it meant the world to me at the time. (My typical tip for a $25 manicure was $5.) First, I didn't take it personally that she only gave me $3. She … Continue reading How To Get Fat Tips!
If you live in a seasonal state like Michigan, Clients rush to get their dry and crusted feet taken care of as soon as the the warm weather hits. Spring and summer are a nail technician's dream. But, soon after the Holidays, clients pull up their boots and their toes hibernate for the winter. First … Continue reading How To Keep Busy During Salon Slow Months
I originally went to nail school because, like most people, it was cheap and fast. My plan was to then do nails to earn my way through college. It took me seven years to finally earn my bachelors degree as I worked to pay tuition and living expenses. I graduated with a Marketing and Political … Continue reading Why I Chose Nails Over A Great Marketing Job Offer
We've all heard it a thousand times - Keep expenses low in order to pocket a larger profit. But, it's difficult in the nail industry where small purchases quickly add up. A little nail polish here, then files, buffers and cuticle remover there, can eat away into profits. Nail techs can get stuck feeling like they … Continue reading How To Keep Expenses Low
How? Up sell. When a client is on your schedule for a basic manicure or pedicure, you should automatically think to yourself, what can I get him or her to add on? It should be about filling a need - not pushing them into spending more money. The easiest things to add on are pedicure bonuses … Continue reading How To Make More Money In Less Time
Did you know that it's more difficult and expensive to get new clients than to keep and retain current ones? Your goal should be to schedule or sell every new client before they leave the building. The best way to do this is to WOW them with the BEST nail service they've ever had and … Continue reading How To Get Return Clients
Beware, when you accept credit cards unhappy clients are able to file chargebacks with their credit card companies. Technically speaking this is illegal, however, a lot of shady folks remain on planet Earth. If a client leaves angry and you refuse a refund, they could go to their credit card company and file a form. … Continue reading Credit Card Chargebacks