As many of you know I am a huge fan of getting supplies on Ebay and unusual places in order to save money to ultimately make more money. Here are some of my finds: Purchased the metal polish rack on Ebay for $20 Purchase all of this nail polish either clearance at The Industry Source or through … Continue reading Cheap Polish and Pedicure Mask
So, business is picking up and you're Thinking of starting your own business? DON’T! (Until you read this). Then comes the difficult decision of where to establish yourself. I first rented a room in this space: The owner of this building was a client of mine, rent was $385 per month for a small room that fit … Continue reading Rent A Room Or Your Own Space?
I hate meetings as much as the next guy but unfortunately they are a huge business necessity. They help keep everyone on the same page, bolster enthusiasm, and in the end, turn more profit for your salon. If you're not the salon owner, meetings are an excellent way to get feedback from superiors and learn … Continue reading How To Rock Those Dreaded Staff Meetings
I do these events twice per year, it always draws a crowd and my clients love them! GOALS: To keep clients happy, make them feel special and create loyal forever clients. To educate them on new services so they will spend more money. To bring in new clients by incentivizing when current clients bring friends. Collect Client Emails and … Continue reading How To Build Clientele – 10 Marketing Tips For Client Appreciation Night
We have all heard of offering a discount or special promotion to new clients, but what about our current clients? How do we get them to come back, time and time again? We need to build that most beloved clientele that we can count on, rely on and look forward to working on. Because at … Continue reading 5 Tips To Build Clientele Fast
A recent study revealed what clients hate most about salons! #1 was Difficulty Scheduling Appointments #2 was not Accepting Credit Cards While numbers 3, 4 & 5 all have to do with customer service pet peeves: Think about when you walk into a store; don't you expect someone to say "hello"? Or if you go to a makeup … Continue reading What Clients Hate!
In a recent poll asking clients what they hate most about salons, the number one answer was "Difficulty Scheduling Appointments." Depending on several factors, salons have different methods for scheduling. Some times the techs are independent and have to answer the phone between clients, or there may be a paid receptionist on staff. Regardless of … Continue reading Get With The Program & Get Online Scheduling For Your Salon!
No form of advertising works better than meeting your potential clients face to face. These events can be extremely successful and fun! I've participated in things such as: Client Appreciation Night Ladies Night Out Black Friday Mother's Day Business Cooperation Events Teaming Up With Other Partners Such As Botox Representatives Car Dealerships Independent Sales Reps … Continue reading How To Run Profitable Marketing Events Without Wasting Your Time
Fliers, brochures, and other marketing materials can seem cheap and easy to create but those dollars and quarters add up quickly. Sometimes fancy fliers that impress with high gloss shine can be nice but depressing as you watch client after client grab one and toss it in the trash. Because, let's face it that's where … Continue reading How To Effectively Advertise Without Breaking The Bank