I originally went to nail school because, like most people, it was cheap and fast. My plan was to then do nails to earn my way through college. It took me seven years to finally earn my bachelors degree as I worked to pay tuition and living expenses. I graduated with a Marketing and Political … Continue reading Why I Chose Nails Over A Great Marketing Job Offer
We've all heard it a thousand times - Keep expenses low in order to pocket a larger profit. But, it's difficult in the nail industry where small purchases quickly add up. A little nail polish here, then files, buffers and cuticle remover there, can eat away into profits. Nail techs can get stuck feeling like they … Continue reading How To Keep Expenses Low
How? Up sell. When a client is on your schedule for a basic manicure or pedicure, you should automatically think to yourself, what can I get him or her to add on? It should be about filling a need - not pushing them into spending more money. The easiest things to add on are pedicure bonuses … Continue reading How To Make More Money In Less Time
Did you know that it's more difficult and expensive to get new clients than to keep and retain current ones? Your goal should be to schedule or sell every new client before they leave the building. The best way to do this is to WOW them with the BEST nail service they've ever had and … Continue reading How To Get Return Clients
Beware, when you accept credit cards unhappy clients are able to file chargebacks with their credit card companies. Technically speaking this is illegal, however, a lot of shady folks remain on planet Earth. If a client leaves angry and you refuse a refund, they could go to their credit card company and file a form. … Continue reading Credit Card Chargebacks
Have you considered accepting credit cards but are overwhelmed by the complex and deceiving credit card processing companies? Keep it simple! Set up a PayPal account. This way you can request money from clients via email. This is a great way to get down payments for at home parties. Get a mobile credit card reader. … Continue reading How To Accept Credit Cards
Email Marketing can be extremely effective but only if the emails were collected by you. Don't waste your money on paying for email lists. Here are some tips for collecting emails: Every time you get a new client, collect his or her email. This is easy to do when you have incorporated online scheduling into your … Continue reading How To Collect Client Emails
Submit your marketing ideas for a free prize! I make lots of my own products such as body scrubs, oils, healing lip balm, magnesium oil and more. These are often mailed to subscribers for helpful tips. I also have two amazingly crucial ebooks that you could win. Qualifying messages should include a picture or video along … Continue reading What Marketing Has Worked For You?