I do these events twice per year, it always draws a crowd and my clients love them! GOALS: To keep clients happy, make them feel special and create loyal forever clients. To educate them on new services so they will spend more money. To bring in new clients by incentivizing when current clients bring friends. Collect Client Emails and … Continue reading How To Build Clientele – 10 Marketing Tips For Client Appreciation Night
We have all heard of offering a discount or special promotion to new clients, but what about our current clients? How do we get them to come back, time and time again? We need to build that most beloved clientele that we can count on, rely on and look forward to working on. Because at … Continue reading 5 Tips To Build Clientele Fast
A recent study revealed what clients hate most about salons! #1 was Difficulty Scheduling Appointments #2 was not Accepting Credit Cards While numbers 3, 4 & 5 all have to do with customer service pet peeves: Think about when you walk into a store; don't you expect someone to say "hello"? Or if you go to a makeup … Continue reading What Clients Hate!
In a recent poll asking clients what they hate most about salons, the number one answer was "Difficulty Scheduling Appointments." Depending on several factors, salons have different methods for scheduling. Some times the techs are independent and have to answer the phone between clients, or there may be a paid receptionist on staff. Regardless of … Continue reading Get With The Program & Get Online Scheduling For Your Salon!
No form of advertising works better than meeting your potential clients face to face. These events can be extremely successful and fun! I've participated in things such as: Client Appreciation Night Ladies Night Out Black Friday Mother's Day Business Cooperation Events Teaming Up With Other Partners Such As Botox Representatives Car Dealerships Independent Sales Reps … Continue reading How To Run Profitable Marketing Events Without Wasting Your Time
Fliers, brochures, and other marketing materials can seem cheap and easy to create but those dollars and quarters add up quickly. Sometimes fancy fliers that impress with high gloss shine can be nice but depressing as you watch client after client grab one and toss it in the trash. Because, let's face it that's where … Continue reading How To Effectively Advertise Without Breaking The Bank
Once Shellac hit the manicuring world, nail tech's lives got easier - WAY easier! In the past, it was tough to get clients committing to weekly manicures. The only alternative was to get clients hooked on some type of artificial nail such as acrylics that required fills every two weeks. Shellac solves a lot of … Continue reading How To Make Money With Shellac in 7 easy steps!
If you live in a seasonal state like Michigan, Clients rush to get their dry and crusted feet taken care of as soon as the the warm weather hits. Spring and summer are a nail technician's dream. But, soon after the Holidays, clients pull up their boots and their toes hibernate for the winter. First … Continue reading How To Keep Busy During Salon Slow Months
I originally went to nail school because, like most people, it was cheap and fast. My plan was to then do nails to earn my way through college. It took me seven years to finally earn my bachelors degree as I worked to pay tuition and living expenses. I graduated with a Marketing and Political … Continue reading Why I Chose Nails Over A Great Marketing Job Offer
Did you know that it's more difficult and expensive to get new clients than to keep and retain current ones? Your goal should be to schedule or sell every new client before they leave the building. The best way to do this is to WOW them with the BEST nail service they've ever had and … Continue reading How To Get Return Clients