No form of advertising works better than meeting your potential clients face to face. These events can be extremely successful and fun! I've participated in things such as: Client Appreciation Night Ladies Night Out Black Friday Mother's Day Business Cooperation Events Teaming Up With Other Partners Such As Botox Representatives Car Dealerships Independent Sales Reps … Continue reading How To Run Profitable Marketing Events Without Wasting Your Time
Fliers, brochures, and other marketing materials can seem cheap and easy to create but those dollars and quarters add up quickly. Sometimes fancy fliers that impress with high gloss shine can be nice but depressing as you watch client after client grab one and toss it in the trash. Because, let's face it that's where … Continue reading How To Effectively Advertise Without Breaking The Bank
This is a simple way to get your information into the client's hands. Too often, clients grab spa menus and cards only to toss them in the garbage later that day. It's like throwing money directly into the trash. The answer is simple and effective! When you present your materials like a fancy gift, they will … Continue reading Client Marketing Bags – They’ll love & you’ll make more money!
I once had the same client go from tipping me $3 every manicure appointment to $5. It may not seem like much of an accomplishment but it meant the world to me at the time. (My typical tip for a $25 manicure was $5.) First, I didn't take it personally that she only gave me $3. She … Continue reading How To Get Fat Tips!
If you live in a seasonal state like Michigan, Clients rush to get their dry and crusted feet taken care of as soon as the the warm weather hits. Spring and summer are a nail technician's dream. But, soon after the Holidays, clients pull up their boots and their toes hibernate for the winter. First … Continue reading How To Keep Busy During Salon Slow Months
We've all heard it a thousand times - Keep expenses low in order to pocket a larger profit. But, it's difficult in the nail industry where small purchases quickly add up. A little nail polish here, then files, buffers and cuticle remover there, can eat away into profits. Nail techs can get stuck feeling like they … Continue reading How To Keep Expenses Low
Beware, when you accept credit cards unhappy clients are able to file chargebacks with their credit card companies. Technically speaking this is illegal, however, a lot of shady folks remain on planet Earth. If a client leaves angry and you refuse a refund, they could go to their credit card company and file a form. … Continue reading Credit Card Chargebacks
Emails are great because, when done correctly, can be effective and are FREE! Limit sending emails to no more than once per month. If clients receive too many emails, they will simply unsubscribe which is a sad day for you 😦 Plan! Think ahead by creating email campaigns around important dates such as Mother's Day, … Continue reading Email Marketing
Manicurists can bank some serious cash on children's pamper parties! It's amazingly easy since most children have very little work required on feet and hands. Here's something I've done over the years that has really worked for me: $25 mini pedi and hands polish The mini pedi includes a bubbly foot soak, scrub, lotion and polish. Obviously … Continue reading Kids Pamper Parties
Submit your marketing ideas for a free prize! I make lots of my own products such as body scrubs, oils, healing lip balm, magnesium oil and more. These are often mailed to subscribers for helpful tips. I also have two amazingly crucial ebooks that you could win. Qualifying messages should include a picture or video along … Continue reading What Marketing Has Worked For You?