After years of perfecting the manicure you now can watch a quick run through of money making tips here: How To Perform The Perfect Manicure It's sort of a "Back To The Basics" tip I suppose but SO many nail techs need to watch this! I charge $35 for this manicure and earn between $7-10 in gratuity. … Continue reading How To Perform The Perfect Money Making Manicure
Once Shellac hit the manicuring world, nail tech's lives got easier - WAY easier! In the past, it was tough to get clients committing to weekly manicures. The only alternative was to get clients hooked on some type of artificial nail such as acrylics that required fills every two weeks. Shellac solves a lot of … Continue reading How To Make Money With Shellac in 7 easy steps!
I once had the same client go from tipping me $3 every manicure appointment to $5. It may not seem like much of an accomplishment but it meant the world to me at the time. (My typical tip for a $25 manicure was $5.) First, I didn't take it personally that she only gave me $3. She … Continue reading How To Get Fat Tips!
If you live in a seasonal state like Michigan, Clients rush to get their dry and crusted feet taken care of as soon as the the warm weather hits. Spring and summer are a nail technician's dream. But, soon after the Holidays, clients pull up their boots and their toes hibernate for the winter. First … Continue reading How To Keep Busy During Salon Slow Months
I originally went to nail school because, like most people, it was cheap and fast. My plan was to then do nails to earn my way through college. It took me seven years to finally earn my bachelors degree as I worked to pay tuition and living expenses. I graduated with a Marketing and Political … Continue reading Why I Chose Nails Over A Great Marketing Job Offer
How? Up sell. When a client is on your schedule for a basic manicure or pedicure, you should automatically think to yourself, what can I get him or her to add on? It should be about filling a need - not pushing them into spending more money. The easiest things to add on are pedicure bonuses … Continue reading How To Make More Money In Less Time
Did you know that it's more difficult and expensive to get new clients than to keep and retain current ones? Your goal should be to schedule or sell every new client before they leave the building. The best way to do this is to WOW them with the BEST nail service they've ever had and … Continue reading How To Get Return Clients
Have you considered accepting credit cards but are overwhelmed by the complex and deceiving credit card processing companies? Keep it simple! Set up a PayPal account. This way you can request money from clients via email. This is a great way to get down payments for at home parties. Get a mobile credit card reader. … Continue reading How To Accept Credit Cards
Email Marketing can be extremely effective but only if the emails were collected by you. Don't waste your money on paying for email lists. Here are some tips for collecting emails: Every time you get a new client, collect his or her email. This is easy to do when you have incorporated online scheduling into your … Continue reading How To Collect Client Emails
Emails are great because, when done correctly, can be effective and are FREE! Limit sending emails to no more than once per month. If clients receive too many emails, they will simply unsubscribe which is a sad day for you 😦 Plan! Think ahead by creating email campaigns around important dates such as Mother's Day, … Continue reading Email Marketing