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Discount Giants Affect EVERY Business! Don’t dig your head in the sand! Learn to cope in the price-slashed market. A must read if you are considering running a Groupon campaign. Written from a business owner’s perspective; this detailed analysis will help tailor the deals to keep your business on top. Learn pros and cons to daily deal campaigns. Learn how and when it’s okay to launch a deal.

Focuses on the service industry but can be applicable to other products and businesses.